For over a decade, Emedia Campaigns has been the digital backbone of the legendary Byron Bay East Coast Blues and Roots Festival, commonly known as Bluesfest. Since 2004, our innovative ticketing technology, robust web infrastructure, and powerful marketing tools have played a key role in the festival’s incredible growth—contributing to over $200 million in ticket sales across 14 years.
Website Development & Management
We designed and maintained a fully integrated website for Bluesfest that served as more than just a digital presence. The platform included:
Seamless electronic ticketing
Volunteer, artist, and stallholder application forms
A full-featured customer and content management system (CMS)
An e-commerce shop for merchandise and additional offerings
Our custom-built solutions ensured Bluesfest had a reliable, high-performing platform capable of handling high traffic and complex event operations.
Online Marketing & Social Media Integration
Over 15 years, our proprietary software powered Bluesfest’s online communications and audience engagement. We developed an advanced email and SMS campaign manager capable of handling over 350,000 customer records.
Key features included:
E-Newsletter Campaigns
Through our tailored e-communications system, we helped Bluesfest connect directly with fans. Our email campaign manager delivered more than 1.5 million emails, including monthly newsletters, event updates, and exclusive offers—keeping Bluesfest’s community informed and engaged year-round.
Want to see how we can support your event’s growth and engagement just like Bluesfest?
Contact us today to learn more.
View more ...